References in Advent

This year, in addition to your daily dose of sweet nerve food, we would like to give you a little insight into our work in 2022. Feel free to take a look and get in touch if you see any points of contact for your own plans and goals in 2023. The entire IT-Tecture team wishes you a wonderful Advent season, reflective holidays and a good start into the new year!

Project description

The BASF Refinish Excellence Program (REP) is an application developed by IT-Tecture for auditing body shops and paint shops. BASF Coatings GmbH, headquartered in Münster, Westphalia, is part of the Coatings division of the BASF Group. By evaluating the equipment and market performance of a body shop or paint shop with regard to BASF's high standards, it is possible to standards, they can be evaluated and compared with each other to obtain valuable analyses and to develop new strategies for increasing efficiency. Increasing the efficiency of a paint shop increases its sales, which in turn increases the sales of coatings that BASF Coatings GmbH supplies to the paint shop.

Project details

Customer: BASF Coatings GmbH
Launch: April 2013
Task: Creation of market transparency through systematic data collection, analyses and benchmarks. Securing and expanding the company's own market position through targeted, data-based promotion of the business development of coating partners and their marketing to multipliers.
Solution: Browser and Microsoft Azure cloud-based web application for all market participants, including these features:
  • interview-based data collection (questionnaire system)
  • worldwide market analysis, benchmarking and business development for the coating partners
  • data-based marketing for work provider networks (e.g. insurance companies, fleets)
  • Evaluation of the sustainability of workshops (ECO-Certificate)
  • Interfaces to the BASF CRM system (Salesforce)
Perspective: Functional expansion in the direction of sales, support of further business processes, rollout in further markets